What started in 1979, as a ”Retriever reel” cobbled together using a discarded shampoo bottle, some scrap aluminum, metal parts from a machine shop (All Metal Stamping – thus AMS) and rubber wheels has evolved into an industry. Yes, things have changed. Instead of shooting from the river bank or the front of a johnboat, today serious bowfishers shoot from specialized rigs complete with elevated shooting platforms and banks of lights using specialized bows and equipment. Tournaments, TV shows and even bowfishing celebrities are common to bowfishing. AMS was the first. And, it’s still the biggest, making a complete line of performance bowfishing gear for everyone, from the hard core enthusiast, to the family that wants to share time outdoors.